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Keepall45WithShoulderStrap Luxury brands send out secret cues knve

Luxury brands send out secret cues
And in a case Keepall45WithShoulderStrap of less is more expensive, luxury goods manufacturers have cheaplouisvuittonbelts been charging a premium for InsoliteWallet the more discreetly-branded goods of similar quality, according to BowlingMontaigne a US study louisvuittonofficialwebsite into brand status.
As items of luxury experiences a post-GFC resurgence around the world, the study - published in the latest issue louisvuittonclutches of Journal of Marketing - identifies four types of luxury-good consumers, all of BoetieGM whom have different needs from branding:
Patricians: designerbagssale "Wealthy consumers low in need for status" who "pay a premium for. products that only their fellow patricians can recognise"arvenus: "Wealthy consumers high SpeedyRoundGM in need for status" who "use loud luxury goods to signal to the less affluent that they are not one of them"oseurs: Poorer consumers who can't afford luxury goods arelouisvuittonoutletstoresreal and seek counterfeit items to "emulate those BreaPM who they recognise to be wealthy"; andProletarians: Poor consumers who are not concerned with status
The researchers found louisvuittonhandbagsprices a Dimitri complex interaction between the first three groups, with patricians shunning "loud" luxury items and parvenus consistently ranking flamboyant bags as more appealing than subtle designs.
The study also found it was the counterfeiters who flocked to "loud" luxury items to sell as knock-offs to whoever would have them.
Social analyst David Chalke from AustraliaSCAN says the perceived exclusivity L of luxury brands had always been the key to their success.
Mr Chalke said there were local equivalents of the types identified in the study. He questioned whether the manufacturers really went out of their way to charge more for products with "quieter" branding.
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