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Gucci School Bag Sale Gucci School Bag Sale TV ratings June 1

Jason Deans MediaGuardian,Friday 1 June 2001 11.56 BSTITV's Survivor ratings crisis deepened last night as its audience dipped to just 4.4m viewers. It means more than 2m viewers have turned off the show since it started ten days ago.Ironically this latest ratings slump came as the show itself Gucci School Bag Sale began to live up to its promise.Bitching, double-crossing and back-biting broke out in both tribes of contestants before the 33-year-old model, Sarah Odell, was eventually voted Gucci Totes Sale off.ITV bosses will be under mounting pressure from advertisers because the all-important audience share figure was down to just 22%. And the show is handing a rare public relations victory to BBC1, which trounced Survivor last Monday with Holby City and last night scored a victory with the docu-soap, Airport, and Alan Titchmarsh's Ground Force.Airport, returning for a 13-part run, had 9.3m viewers and a massive 47% Adidas PRO MODEL 2010 audience share - benefiting no doubt from a hefty inheritance from EastEnders.Ground Force followed up with 7.4m viewers and a 37% audience share.Last night's Survivor was a slight improvement on Tuesday's interview with evictee Uzma, which drew only 4.2m viewers.But it was nearly 1m viewers down on the previous 60-minute episode on Monday, which Swarovski Bracelets attracted 5.3m viewers.The series opened last Monday with 6.6m viewers. Big Brother's ratings dipped last night from 4.4m to 3.7m viewers and a 19% audience share.But Channel 4 will still be content with the show's second series performance - 3.7m viewers equals its Guess Clothing second highest audience for Big Brother so far.Big Brother beat a Room 101 repeat on BBC2 starring Bill Bailey. The comedy chatshow was watched Kids Nike Free Shoes by 1.7m viewers and had a 9% audience share.Related Topics Articles:

  
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